K-Content Expo Poland 2025 (ENG Version)

The Palace of Culture and Science in Warsaw became a vibrant hub of Korean culture, innovation, and business for three days, from November 5–7, 2025. During the K-Content Expo, Polish companies had a unique opportunity to meet directly with the largest Korean organizations shaping South Korea’s media (and other) image worldwide. The MYSOSEO Foundation closely observed this key event for Polish-Korean cultural and economic exchange.

We also have a reason to celebrate! Thanks to winning a ticket to a special OST (Original Soundtrack) concert featuring big K-pop and K-drama stars, we had the immense pleasure and unique opportunity to prepare this material for you and take part in this extraordinary event, which was the culmination of the entire Expo.

Networking biznesowy

The Korean wave, Hallyu, arrived in Poland a long time ago, and thanks to events like the K-Content Expo, we have increasing opportunities to experience it directly and personally. More and more Polish entities, including the MYSOSEO Foundation, are expressing a strong desire to establish cooperation with Korean institutions in creating supportive projects for both countries. The K-Content Expo enabled Polish organizations to focus on real possibilities for Polish-Korean cooperation, transforming cultural fascination into concrete business partnerships. What could we experience at the K-Expo in Warsaw?

The event was divided into key zones that allowed for both cultural admiration and the establishment of business relations:

Exhibition Zone : This zone was a futuristic showcase of Korean creativity. In addition to traditional film and music exhibits, we could see advanced solutions in VR/AR, mobile games, and webtoons—digital comics that constitute an important segment of K-Content.

B2B Meetings and Networking: For three days, the discussion area was the arena for hundreds of B2B meetings. Polish entrepreneurs from the media, gaming, technology (IT), and animation industries could establish direct contacts with key Korean players. The main goal of these discussions was to seek partners for distribution, co-production, and the exchange of technology and know-how.

KOCCA Office Inauguration: We witnessed a historic moment: the official opening of the Korea Creative Content Agency (KOCCA) office in Warsaw. This is a strategic step that strengthens Poland’s position as a K-Content hub in Central Europe.

Special Drama Concert with K-Stars: The culmination of the entire Expo was an unforgettable Special Drama Concert, performed by genuine stars from the creative market of South Korea. We had the honor of hearing the biggest hits known from popular Korean dramas, thanks to artists such as Juwang Kim, Shin Seoung-Ho, and K.Will.

A Night with K-pop and K-drama Stars

A special place in the program was reserved for the Special Drama Concert, prepared by renowned creators from the Korean music scene.

The biggest vocalists whose voices are known from hit K-dramas performed on the stage of the Sala Ratuszowa (City Hall Room) in the Palace of Culture and Science! The atmosphere was electrifying—300 ticket winners and invited guests sang and had fun with K.Will, who performed his biggest drama hit from the series Descendants of the Sun as well as his greatest popular songs. Additionally, fans of the series Alchemy of Souls enthusiastically welcomed Shin Seoung-Ho, and many were moved to tears by the beautiful rendition of „Sudden Shower” by musical actor Juwang Kim. It was an experience that perfectly demonstrated the emotional depth and power of Hallyu.

Shin Seoung-Ho not only showcased his vocal talent, which he, incidentally, doesn’t even acknowledge, but also shared his feelings about Poland and the food he tasted here—mentioning, for instance, kołacz (a type of sweet pastry). The most important thing, however, was that we got to meet the real Shin Seoung-Ho. In the series Alchemy of Souls, he played the serious character of Prince Go Won—often cold and dignified. Meanwhile, on stage, he turned out to be an incredibly cheerful, funny, and warm person who managed to entertain the audience. This made us realize what a great sense of self-awareness the actor has and how excellent he is at his job, being able to portray a completely different person so convincingly.

K.Will shared the behind-the-scenes stories of his impressive career with the audience. He is called the OST King for a reason—his discography includes over 15 songs created for the biggest Korean dramas! The artist spoke about the process of creating these iconic tracks that accompany us during the most moving scenes. Of course, he sang one of the most important of them—his hit from the series Descendants of the Sun, which swept the entire audience into singing along.

Summary

Participation in the K-Content Expo Poland 2025 confirmed the MYSOSEO Foundation’s belief that culture is the most powerful driver of innovation and the economy. The example of Korea shows that strategic investment in creative content, supported by agencies such as KOCCA, yields global results.

The MYSOSEO Foundation, fascinated by the Korean approach to building a global brand, will actively strive to promote business models based on creativity and support Polish creators in establishing contacts with the Asian market.

We look forward with anticipation to the next projects that will arise thanks to this newly initiated cooperation!